Gomad Bin Linings

A considered approach, shaped around the goal.

We built the homepage as a single argument rather than a set of disconnected sections, so the site reads in the order a new customer actually thinks.

It opens with what the product is, moves to why it lasts, shows real jobs from the workshop, then places the comparison against drop-in liners directly in front of the reader at the moment they are weighing up the two. By the time someone reaches the pricing guide, they already understand what they are paying for.

The brand’s personality did the rest of the work. Gomad is practical and unbothered by showroom polish, so we kept the copy and imagery as plain-spoken as the business itself—language that suits people who use their ute for work rather than for show.

Booking received the most attention. The request form captures vehicle make, model and year, service type, existing fitments and photo uploads, so each enquiry arrives with everything needed to quote. We were also deliberate in labelling it a booking request rather than a confirmation, setting expectations before anyone picks up the phone.

The five-year guarantee, the Manukau location and the planned New Zealand expansion sit together in the hero as three plain facts. For an unfamiliar product, a guarantee answers the unspoken question faster than a paragraph of reassurance.