Ongoing Brand & Digital Partnership

Pokeno Whisky

An ongoing digital partnership supporting one of New Zealand’s most distinctive whisky brands across its website, ecommerce activity, email marketing and campaign-led content. Our role is to help Pōkeno Whisky maintain a polished, consistent digital presence that evolves alongside new releases, events and wider brand activity.

Explore the project Visit live website

Project overview

Built around the business behind the brand.

Client: Pokeno Whisky Company
Industry: Food & Beverage / Premium Spirits
Scope: Website management · ecommerce support · email marketing · campaign content
Timeline: Ongoing partnership
Services: Website Management · Marketing Support · Social Media Marketing

The challenge

Understanding what needed to change.

Pōkeno Whisky needed a reliable digital partner who could support the brand beyond a single website project. With new releases, distillery experiences, events and ecommerce activity happening throughout the year, its digital presence needed to remain current, consistent and aligned with the quality of the brand.

The partnership required both day-to-day responsiveness and a strong understanding of Pōkeno Whisky’s established identity—ensuring updates could be delivered efficiently without compromising its premium presentation or distinctive story.

Our thinking

A considered approach, shaped around the goal.

Our work combines ongoing website and eCommerce management with email marketing, campaign support and brand-led digital content.

Rather than treating each update as an isolated task, we consider how every touchpoint contributes to the wider customer experience. Website changes, newsletters and campaign assets are developed to work together, helping Pōkeno Whisky communicate clearly while maintaining a cohesive presence across its digital channels.

This ongoing model also gives the team access to responsive support as priorities change, whether that involves updating product information, supporting a new release, promoting an event or refining part of the online experience.

The work

What we delivered

Website & Ecommerce Management

Managing ongoing website updates, ecommerce requirements and campaign-led improvements across the customer journey.

Email & Campaign Support

Designing newsletters and supporting digital campaigns around product releases, events, promotions and brand activity.

Consistent Brand Execution

Ensuring every digital touchpoint reflects Pōkeno Whisky’s distinctive visual identity, premium positioning and New Zealand story.

Campaign-Led Content

Supporting launches, events and seasonal activity with coordinated website and campaign content.

Email Communication

Creating newsletters that carry the brand story into timely releases, offers and customer updates.

Ecommerce Support

Refining the online experience as products, collections and brand priorities continue to evolve.

Visual walkthrough

A closer look at the finished experience.

01 04

Drag, swipe or use the arrows to explore.

The outcome

More than a new look.

The partnership gives Pōkeno Whisky a consistently managed digital presence that can evolve with the business. Its website, ecommerce activity, newsletters and campaign content remain aligned, polished and ready to support new products, events and customer communication.

For the Pōkeno Whisky team, this means having a trusted digital partner who understands the brand and can move efficiently when new requirements arise—without needing to brief a different supplier for every piece of work.

Your project could be next

Ready for a digital presence that reflects where your business is heading?

Let’s talk about what is working, what is holding you back, and what the right next step looks like.

Start a conversation